SPECIAL HOCKEY:

A full awareness and enrollment campaign designed to expand visibility and participation in adaptive hockey for kids and adults with unique developmental and physical disabilities. The project responds to the lack of accessible team sports environments by highlighting the role of programs like Special Hockey in building community, identity, and physical and mental wellbeing through inclusive athletic experiences.

I developed a cohesive visual system and art direction that included scalable graphics for posters, arena signage, ads, and social media content, strategically placed in schools, sporting facilities, and public spaces to reach families and potential new athletes. Through manipulated imagery and art direction, I built a unified campaign language that balanced emotional storytelling with clear, accessible messaging to drive awareness and enrollment in a purpose-driven company that connected deeply with my passions and design mission.