Keep your people:

SUICIDE PREVENTION without all the clinical bullsh*t

CAMPAIGN DESIGN | VISUAL STORYTELLING | BRANDING | FULL-STACK

Why the actual F*CK are rural Vermonters killing themselves more than any other “demographic”?? That is the question that guided my design-backed research for my capstone of my Human-Centered Design and Graphic Design degrees at Champlain College.

This project was created from a need to confront the silence of suicide and explore how design, storytelling, and community-centered experiences can encourage people to reach out, check in on one another, and hold onto the people they love.

This exists as both an act of advocacy and an attempt to create something deeply human. Made for Vermonters (and so many more), by a Vermonter who gets it and gives a sh*t.

THe Full idea:

Organized here is the full presentation I gave to a board of advisors, professors, peers, and industry professionals as a capstone to my undergraduate studies. The presentation includes my initial statement(s), research, processes, guides, and progression of the project and campaigns.

Flip through these slides to learn more and view my in-depth break down.

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Jennifer Calder - Branding & Web